It

 "It" is a 1927 silent romantic comedy film directed by Clarence G. Badger and starring Clara Bow.

The story follows Betty Lou (Clara Bow), a spunky department store clerk who falls in love with her wealthy boss, Cyrus Waltham Jr. (Antonio Moreno). Betty Lou sets out to win Cyrus's affections by using her charm, wit, and, of course, her "It" factor.

"It" is celebrated for its portrayal of Clara Bow as the quintessential flapper and for popularizing the concept of "It" as a quality of charisma and sex appeal. Bow's energetic performance and natural charisma captivated audiences and made her one of the biggest stars of the silent era.

The film's depiction of modern romance and female independence was groundbreaking for its time, and it is often credited with shaping the image of the "Roaring Twenties" in popular culture. The term "It" became synonymous with sex appeal and became a key concept in the marketing of fashion, beauty, and entertainment.

"It" was a commercial and critical success upon its release and helped to solidify Clara Bow's status as a cultural icon. The film remains a classic of silent cinema and is celebrated for its timeless appeal and Bow's iconic performance.