Joe E. Ross

 Joe E. Ross, born Joseph Roszawikz (March 15, 1914 – August 13, 1982)

Ross was an actor known for his trademark "Ooh! Ooh!" exclamation, which he used in many of his roles. He starred in such TV sitcoms as The Phil Silvers Show and Car 54, Where Are You? In 1938, he appeared at the Queens Terrace, near Jackson Heights, New York. Jackie Gleason had already been playing there for 16 weeks, and the manager was about to ask Gleason to stay a while longer. Ross heard of the opening, auditioned for it, got the contract, and also stayed 16 weeks. Ross then turned burlesque comic on the Schuster circuit out of Chicago. His career was interrupted by World War II. He served in the United States Army Air Corps at Camp Blanding, Florida, before being stationed in England.
After the war, while working at a nightclub, he was spotted by Nat Hiken and Phil Silvers, who were planning You'll Never Get Rich (later known as The Phil Silvers Show and sometimes Sgt. Bilko) and loved Ross's comedy skills. Ross was hired on the spot and cast as the mess sergeant, Rupert Ritzik. Ross made Ritzik memorable. Ritzik was henpecked, dumb, and greedy, always an easy mark for Bilko's schemes. Whenever Ritzik had a sudden inspiration, he would hesitate and stammer "Ooh! Ooh!" before articulating his idea. The catch phrase came from the actor's own frustration when he couldn't remember his lines. Silvers would deliberately stray from the scripted dialogue and give Ross the wrong cues, prompting a genuinely confused reaction and an agonized "Ooh! Ooh!" from Ross. Ross died of a heart attack on August 13, 1982 while performing in the clubhouse of his apartment building in Los Angeles, The Oakwood Apartments. He is buried at Forest Lawn-Hollywood Hills.